WILKOMMEN!
Parishrut loves to find out things that no one knows (or knows how to say), simplify complexity, ideate through absurdity, own outcomes and co-create effective solutions which deliver real-world value.
Currently: Staff Product Designer at ServiceNow
Previously: Service Designer at Shell Global (through IBM)
WORK STORIES
SAMSUNG RESEARCH INSTITUTE, BANGALORE
2016 - He joined Samsung R&D (Bangalore) as a UX Designer.
For the next 3 years, he practiced both Research and Design together.
Research: User Personas
With 2 seasoned researchers, he learned how to conduct detailed research and create personas
Research and Design: Home IoT
Detailed research preceded a redesign of Samsung's Home IoT experience.
"Parishrut thinks, therefore he designs."
- Descartes
IBM IX STUDIO, BANGALORE
2019 - He joined IBM iX (Bangalore) as a Senior UX Designer.
He wanted to join a service company to be able to practice research and design in a variety of industries.
His first client was a team in IBM US, working on an extremely technical problem statement.
Open-source design: Server Maintenance
He helped make sure that the world faces fewer cases of digital blackouts by helping research and design IBM's Server Maintenance interfaces.
Each interface has its own story.
Firmware Update
This was the first story in this project, while we were still struggling to understand the technical background and team dynamics.
Diagnostic Dumps
This story was about sharing our research and managing stakeholders - it helped us learn how the project is managed and how to align with it.
Inventory Management
In this story, we went beyond our brief, led by our improved understanding of the technical background, to unify multiple use-cases together.
Cable Management
This story addressed a simple, but profoundly impactful feature, in which we used our relationships with our users to generate the design.
"Parishrut's most important quality is that he never stops questionning. Curiosity is the reason of his existence."
- Albert Einstein.
CURRENT POSITION
2021 - He was outsourced to Shell Global as a Senior Service Designer.
He pursued this role to practice bringing business, processes and design together, as a way to create real-world value.
Later in the year, the team and their project won Bronze at International Customer Experience Awards.
Service Research and UX: Fuels
He understood the business of fuel and helped in selling it more efficiently. (He knows what you are thinking and acknowledges it!)
DOCUMENTATION IN PROGRESS, CONTACT FOR PREVIEW
UP AHEAD
He now wants to deliver design value at scale.
He wants to own projects and lead teams for design and research, while working more closely with technology and business teams.
ABOUT HIS BACKGROUND
"Two roads diverged in a wood; Parishrut took the one less traveled by, and that has made all the difference."
- Robert Frost
LED BY PASSION
He was often caught asking his friends' for their copies of the question papers, during school exams; not to cheat, but to get more empty space to draw cars and bikes.
His passion for anything with wheels or wings landed up him straight into the National Institute of Design to study Automobile Design, where he learned to think & create. (He still had to finish his engineering degree though)
Here, he learned how to create processes to navigate his own self. There are two kinds of processes in creativity - the one that is outside of you, which can be taught, and the one on the inside, which can only be explored - and the latter is what he attempted to master.
"When I found my mind difficult to navigate, I made a museum of my own mind." - In his own words.
DRIVEN BY CURIOSITY
He is often asked how and why he moved away from the world of automotive design, that he was so passionate about, and got into UX instead?
It wasn't for the money. It was for the opportunity to learn how to ask questions and create something from scratch. He believed that a good designer is only as good as the questions that they ask and the desire to learn what to ask, lead him to User Experience - it's the discipline, not the industry.
He just didn't know how to design cars, because he didn't know what questions to ask. He wasn't also allowed to, because cars didn't seem to want to change much. They're all pretty much the same, no?
At the same time, he discovered that the design thought process is applicable to so many fields, not just cars and bikes. He was also deeply interested in Psychology. He wanted to understand it more and also get an opportunity to apply it directly in his work, as a way of learning through practice.
Some of his courses in his automotive design studies were about Human Interface Design. He realised that this field, soon to be known as User Experience and Interface Design, would have the learning opportunities related to Psychology as well as being open to broad industrial applications.
It was the learning opportunity that he followed, and that has made all the difference.
If cars were the subject (and don't they all look the same!)...
...and design is the question (how else would you know what to do?),..
...then UX is the guide, helping you to dive deep into the psyche and find answers.
MOTIVATED BY GROWTH
His personal and professional life are linked with one core, non-negotiable value: Growth.
In the pursuit of personal growth, you might find him riding solo across our Indian landscapes, with a few books in his bag and annual reports of listed companies in his phone, sharing tea, laughs, and perspectives with random strangers, time-traveling through historical monuments, and hiking across cityscapes to find healthy meals with serene views.
Travel, books, music, poetry, games, and investments teach him how to listen, research, tell stories, and understand business value creation; skills that cannot always be learned at the workplace. His work helps him practice the reverse too, sharing new perspectives, asking questions, making decisions and working with new people. There is always a hidden story, an unknown nuance or a creative spirit in everything around us, and he loves to explore them both through his personal and professional pursuits.
Constant learning and exploration is a way of life for him and he seeks the same in every engagement, personal or professional. He could live without it too, but he has a special talent of following unconventional ideas, which often lead to difficult roads, where every learning counts - learnings that make all the difference between finding a treasure vs. a tragedy.
Getting lost on roads not taken.
Finding himself again through books and people.
Being absurd in the spirit of breaking barriers.
"The harder the conflict, the more glorius the triumph. Parishrut exemplifies this struggle."
- Thomas Paine
CONTACT HIM
Email him at parishrutb@gmail.com
Or stalk him some more on:
"As an individual, Parishrut must find his own way. But never shall he hesitate in stopping and asking for help, directions, and tea from a fellow being."
- Captain Jack Sparrow
So, if you have any thoughts, feedback, or criticism for him, he would be extremely happy to hear from you!
That's all folks!
Image not to scale.
Image is representative, actual person may look different due to multiple contributing factors of the human ageing and self-reflection processes.